Let’s Get It On
An empty jacket on the shelves means the store is keeping the corresponding LP behind the counter so you have to ask for it when you go up to pay.
I’ve seen this done with so-called premium or ‘rare’ records – the albums store owners think are going to get switched out with inferior records or – worse – stolen.
The stores have a million reasons why they do it: “people will slip an extra record into the sleeve,” “people will swap a beat up record with a record in good condition,” “people will slip the LP into their coat and walk out,” etc.
This retail practice is all about what people might do. Its indicative of a lack of trust that store owners have for their customers (or potential customers).
I get it – people steal shit. They shoplift. But if I decide not to come back to a store because I can’t examine the vinyl I’m about to purchase because the record’s being held hostage behind the counter, the store is probably going to lose a purchase – mine – and not just one but many. Many more purchases lost than any $5 (or $50) record jammed in someone’s pants.
But does a store care about its customers? If its one of those corporate stores like Half Price Books, probably not. They get so many people coming and going, they could care less who graces their threshold. The thing is though, if I feel disrespected, I’m not going back and I’m going to talk about the experience online in groups like Vinyl Addiction on Facebook. And write about it on this blog…and tweet about it.
Lets face it – empty jackets on the store shelves are a sign of disrespect. And condescending. And that you don’t matter. This is a larger customer service issue that goes deeper than trying to curtail shoplifting. It’s a corporate fear masked by a superiority complex that actually implies the customer doesn’t mean anything – that all customers are potential thieves.
Its anti-customer service.
As a paying consumer, I deserve the opportunity to look at what I’m about to buy. Not be christened as a potential thief.
© 2017 Chris Barry